Wines of Texas · Field Notes№ 041 · Hye, TX
Rebecca Caroline Sparkling · Hye, TX · Texas Hill Country · Highway 290

Bubbles, caviar and the old Hye post office.

Rebecca Caroline is betting that serious Texas sparkling wine belongs in one of the most unmistakably Texas buildings on Highway 290.
Words & photographs · Malana & Corey BreedRead · 9 minVisit info →

There is something wonderfully improbable about eating caviar and drinking traditional-method sparkling wine in the old Hye post office.

Rebecca Caroline has taken one of the most recognizable pieces of this tiny Highway 290 community and given it an entirely new purpose without letting the old one disappear. The post office still operates. The old postal boxes remain. A platform scale is built into the porch. Grain bins and a feed store sit nearby. Across the highway is William Chris.

And inside, they’re pouring nothing but Texas bubbles.

That juxtaposition is the reason this place works.

Plate 01The 1904 Hye building now carries a considerably brighter introduction to town.

You can’t manufacture this setting.

Rebecca Caroline announces itself with considerably more color than most of Hye.

The old building has been restored in white, red and turquoise, with HYE across the false front and REBECCA CAROLINE stretched over the porch. One side simply declares what happens here: TRADITIONAL METHOD / SPARKLING WINE / HYE, TEXAS, U.S.A.

It would be easy to mistake all of that for clever set dressing if the surroundings didn’t immediately give the game away.

The agricultural buildings are still here. Grain bins rise beside the property. The feed-store setting remains. Highway 290 runs directly in front of it. Across those lanes sits William Chris Vineyards, whose production footprint extends well beyond the part most tasting-room visitors normally see.

The old platform scale is still incorporated into the porch.

This isn’t a winery designed to look like an old Texas mercantile.

It actually was one.

Plate 02The feed-store and grain-bin surroundings keep the restoration firmly attached to the Hye that was already here.

Hye was here first.

Hiram G. “Hye” Brown established a store here in 1880, serving the small Pedernales River community around it. A post office followed in 1886, and the community eventually took Brown’s nickname as its own.

The building standing here today dates to 1904.

Its history reaches well beyond wine.

Lyndon B. Johnson grew up only a few miles away. As a child, he mailed letters through Hye. Decades later, as president, he returned to the post office in 1965 when Lawrence F. O’Brien was sworn in as Postmaster General.

The Hye Post Office became a Recorded Texas Historic Landmark in 1966.

More than a century after the building went up, it is still doing postal business.

The working post office occupies its own portion of the property, and the old Corbin postal boxes remain visible inside Rebecca Caroline. One of ours photographs particularly well: brass doors, tiny number plates and 1956 stamped inside an open box.

Sherry told us locals still gather around the post office on weekends, checking mail and catching up with one another.

That detail may be my favorite part of the whole restoration.

Rebecca Caroline didn’t need to invent a story for this building.

It needed to avoid erasing the one already here.

Plate 03The old platform scale remains incorporated into the porch—a reminder of what this building did long before anyone ordered caviar here.
Plate 04The old Corbin postal boxes remain inside, including an open box stamped 1956.

The new Hye is considerably better stocked.

Walk through the door and the century changes quickly.

Sparkling bottles sit in ice. Flutes line the bar. The old postal boxes share the room with wine merchandise. A tasting might be accompanied by seasoned popcorn.

Or you can order caviar.

We chose caviar.

The service arrived on a tiered silver stand over ice, with toast points and the traditional accompaniments—crème fraîche, capers, chopped egg and red onion—surrounding the tin.

We ate essentially everything except the red onion.

There is something inherently funny about a caviar tower arriving in a building where people once came for their mail and provisions, but it doesn’t feel like a joke. The sparkling wine gives the indulgence a reason to be here.

The room itself was still finding its finished form during our visit. Rebecca Caroline had opened only weeks earlier. Membership lockers were waiting to be stained and installed. The members room was unfinished. Hard surfaces made the tasting room noticeably loud, and we were told acoustic treatments were still coming.

That mattered.

This wasn’t a polished concept pretending to have arrived fully formed. We were seeing the place while it was still becoming itself.

Plate 05Old postal boxes, a platform-scale dial and a sparkling-wine bar now share the same room.

Texas bubbles, taken seriously.

Rebecca Caroline exists for sparkling wine.

Not a sparkling option tucked into a larger tasting.

Not a token pét-nat.

Sparkling wine is the point.

The program is led by winemaker Seth Urbanek, whom William Chris Wine Company brought aboard in 2023 to develop its sparkling-wine program. Urbanek holds a master’s degree in enology from Cornell University and has winemaking experience that includes Australia, the Finger Lakes and a harvest internship at Champagne Bollinger.

Here, the traditional method is being applied to Texas fruit.

The equipment was sourced from France, while the grapes come from Texas vineyards—some with histories nearly as interesting as the building in which we’re drinking them.

Our first pour came from Dell Valley Vineyard in Hudspeth County, far West Texas.

And yes, I initially heard “Dell Valley” and thought we were talking about Del Valle outside Austin.

We were not.

This Dell Valley lies in the Chihuahuan Desert roughly 75 miles east of El Paso, at elevations around 4,000 feet. The Brut we tasted combined Chardonnay and Chenin Blanc, with the Chardonnay in stainless steel and the Chenin Blanc seeing neutral oak.

It was our preference of the first two pours.

Then came Boxing Rabbit Vineyard from the Texas High Plains.

The vineyard began life as Martin’s Vineyard in 1975 and is among the foundational commercial vineyards of the Texas wine industry. The Alison family acquired it decades later and began rehabilitating the old vines under the Boxing Rabbit name.

Rebecca Caroline’s wines let those vineyard names remain part of the conversation rather than reducing everything to “Texas sparkling.”

That’s important.

Texas is far too large for that phrase to tell you very much by itself.

Plate 06Our tasting began with Dell Valley fruit from far West Texas, including the Brut that became our favorite of the opening pours.
Plate 07Rebecca Caroline’s vineyard map makes the point clearly: the sparkling program reaches far beyond Hye for Texas fruit.
Plate 08Boxing Rabbit Sauvignon Blanc beside the decision that turned a tasting into lunch.
Plate 09We came for the sparkling and somehow ended up polishing off nearly the entire caviar service.

2024 Pinot Meunier · Letkeman Family Vineyard

This was Malana’s wine.

The 2024 Pinot Meunier came from Letkeman Family Vineyard in Gaines County, near Seminole on the Texas High Plains.

Pinot Meunier is a red grape and one of the traditional grapes of Champagne. Here it produced a sparkling wine carrying just enough color to make you look twice—a faint suggestion of red rather than an obvious rosé.

But the broader flavor gave it away before the color necessarily did.

There was simply more going on.

Malana loved it immediately.

For someone who will happily tell you she’s more naturally a bourbon drinker but has a serious weakness for bubbles, that reaction carries some weight around here.

By the time the tasting moved deeper into the lineup, “this is amazing” had entered the transcript more than once.

The wines weren’t merely supporting the building and the caviar.

They were holding their own.

Plate 10The 2024 Pinot Meunier from Letkeman Family Vineyard in Gaines County was Malana’s favorite of the tasting.

Sherry knows exactly where she’s standing.

Our tasting was with Sherry, a retired nurse who had spent her career in women’s health and hospice before finding her way into Texas wine.

She also happens to be a sixth-generation Texan.

That combination made her particularly well suited to this room.

She could move from vineyard elevations and traditional-method production to LBJ, the post office, the building and local life without making any of it sound rehearsed.

She was also clearly delighted by what Rebecca Caroline was becoming.

At one point we wandered into the unfinished membership area to see the lockers waiting to be stained. At another, she was explaining how the working post office still brings local people through the property.

She made the history feel less like a plaque on a wall and more like something still happening around us.

And when I entered the tip, I somehow managed to leave off the decimal places and turn it into almost nothing.

Sherry refused every attempt to fix it.

I threatened to find an ATM. She still refused.

Ultimately, one of her coworkers gave me another way in, ringing up my new Rebecca Caroline T-shirt on Sherry’s iPad so I could leave the tip I’d intended.

Thank you for the kindness, Sherry.

But I wasn’t raised that way.

Yes, you can have a wine locker.

Naturally, the sparkling-and-caviar post office has lockers.

The standard membership was offered in six- and twelve-bottle levels during our visit, with pickups twice a year.

Then there was the additional locker membership.

For $800 per year at the time of our visit, an existing member could add a private bottle locker and a higher level of access. Sherry described unlimited visits for groups of up to six, concierge-style bottle service and smaller member dinners and releases.

The lockers themselves were still unfinished when we saw them—light wood structures waiting for their final dark stain before installation along the members-room wall.

There were expected to be roughly one hundred.

I asked the obvious question:

Why do I need a wine locker?

A few minutes later we were discussing whether Malana needed one for her birthday.

This is how they get you.

Plate 11The members room was still coming together during our visit, with the new bottle lockers awaiting their final finish.

It commits to the idea completely.

Plenty of Texas wineries make sparkling wine.

Rebecca Caroline built the place around it.

That distinction affects everything—the production equipment, the tasting, the glassware, the food, the membership model and the audience the place seems determined to attract.

Even the caviar isn’t an occasional stunt. During our visit, Sherry told us demand had been strong enough that they were already experimenting with oysters topped with crème fraîche and caviar, served over a glass holding an ounce of Dell Valley sparkling.

This is not trying to be the rowdiest stop on Highway 290.

It isn’t trying to be the cheapest one either.

Most of the bottles we saw were around the $70 mark at the winery, with some limited wines available only to members. Traditional-method sparkling takes time, equipment and labor, and Rebecca Caroline is pricing itself accordingly.

There were moments when the luxury positioning felt pushed just a little hard.

That may soften as the room gets finished and the place settles into itself.

Or it may be exactly the point.

Either way, Rebecca Caroline knows what it wants to be.

Plate 12William Chris sits directly across Highway 290, close enough that the relationship between the two operations is visible from the road.

People who genuinely love sparkling wine.

Couples who want a more polished tasting on Highway 290.

Girls’ weekends where caviar is considered a perfectly reasonable late-morning decision.

Texas wine drinkers interested in vineyard-specific traditional-method sparkling.

History people who would happily spend ten minutes studying old postal boxes before remembering they’re supposed to be tasting wine.

Anyone already visiting William Chris who wants a completely different experience directly across Highway 290.

Probably less ideal for the rowdy group looking for a casual place to knock back a few glasses before piling into the shuttle.

That’s not a criticism.

It’s useful information.

Plate 13No ambiguity about the assignment.

The bubbles are new. Hye isn’t.

Rebecca Caroline could have built a pristine new tasting room somewhere along Highway 290 and filled it with expensive furniture, polished brass and enough vintage objects to suggest history.

Instead, it got the real thing.

An 1880s Texas community.

A 1904 building.

A working post office.

LBJ history.

An old scale in the porch.

Feed-store country.

Grain bins next door.

And William Chris across the highway producing the wines for a sparkling program ambitious enough to source French equipment and vineyard-specific Texas fruit.

Then somebody added caviar.

We arrived wondering whether bubbles and caviar in the old Hye post office would actually work together.

They do.

We had a wonderful time.

We loved the wines. Malana found a Pinot Meunier she couldn’t stop talking about. We demolished the caviar tray. We wandered through unfinished rooms, inspected lockers we absolutely do not need and somehow discussed buying one anyway.

The polish will come.

The more interesting thing is already there.

Rebecca Caroline has put a very new idea for Texas wine inside a place that has been Texas for nearly a century and a half.

And somehow, the two look pretty good together.

The takeaway
“The bubbles are new. Hye isn’t.”
— Malana & Corey Breed
Winery info
The Winery
Rebecca Caroline Sparkling
Hye, TX · Texas Hill Country
Highway 290 · across from William Chris
The Wine
Traditional-method Texas sparkling wine · 100% Texas-grown fruit
By William Chris Wine Company · winemaker Seth Urbanek
From the visit: Dell Valley Cuvée (Brut), Boxing Rabbit Cuvée, Letkeman Family Pinot Meunier, Boxing Rabbit Sauvignon Blanc
Tastings / Hours
Thursday – Saturday · 11 AM – 6 PM
Sunday · 12 PM – 5 PM
Tastings by reservation · Thursday – Sunday
Always confirm hours before visiting.
On the Property
In the historic 1904 Hye store & post office · working post office on site
Caviar and oyster service · membership with bottle lockers
Directly across Highway 290 from William Chris
Best For
Sparkling-wine lovers · a more polished Highway 290 tasting
History and the old Hye post office
Find It
10261 US Highway 290
Hye, TX 78635
(830) 988-8800
Read On
rebeccacaroline.com

Rebecca Caroline is William Chris Wine Company’s traditional-method sparkling house, in the historic 1904 Hye store and post-office building. Hours, prices, memberships and reservation policies can change — confirm current details with the winery before visiting. The $800 locker fee noted above was the price at the time of our visit.

Contact sheet · All frames
Arrival & property
History & interior
Wine & map
Food
Membership & neighbors
Nearby next stops

If you’re already here, these are the nearby wineries to consider next.

Hye · Fredericksburg
William Chris Vineyards
Less than a mile away
Johnson City · Hill Country
Untamed Wine Estates
About a mile away
Johnson City · Hill Country
Portree Cellars
About 2 miles away